The Harvé Benard apparel collections focus on lifestyle dressing, with a strong emphasis on value, quality and contemporary styling, and have a particularly loyal following among fashionable working women 25-55 from dual income households.
As this consumer typically cross-shops in various classes of trade, the Harvé Benard proprietary label has a multi-tiered retail presence, from better and mid-range department and specialty stores to catalogs, depending upon product category and price point.